We started supporting creatives and technologists in 2014 based on a few key observations
Since the internet there’s no longer a need for third parties to introduce us – we are all directly connected and tend to independently research businesses that make sense to work with
Modern technology allows us to consider and cover much more of our market when deciding the best business partners to work with
Most publicly available business and contact databases are incomplete and inaccurate leading to many wasted hours and lost opportunities
Sales people are expensive and difficult to evaluate in the short term. If we can reduce their involvement we can significantly improve profitability by further specializing the sales function’s responsibilities and accountabilities