Because the way we communicate has changed, but the fundamentals of business never do
Since the internet there’s no longer a need for third parties to introduce us – we are all directly connected and tend to independently research businesses that make sense to work with
Modern technology allows us to consider and cover much more of our market — after committing great resources to create your marketing content it’s essential to optimize your market coverage / investment
Most publicly available business and contact databases are incomplete and inaccurate leading to many wasted hours and lost opportunities
Sales people are expensive and difficult to evaluate in the short term. If we can reduce their involvement we can significantly improve profitability by further specializing the sales function’s responsibilities and accountabilities
