By efficiently researching your market while understanding who cares about what, when, and why
Over 12 years we’ve painstakingly researched the market and continuously confirmed who are the key decision makers at major and emerging brands. Our digital rolodex follows these key business influencers as they move around the market and we integrate the best available data sources to maximize market coverage.
As WeBe a managed service, in the first two weeks your project manager will spend 3 hours each week refining our plan and gathering / approving content to share with your audience. Your web publisher will occasionally need to produce short-form content for your site which we’ll collaboratively design.
Initially we meet once with your team to understand objectives and perspectives, ongoing we stay in touch with one person who oversees and approves activity. Step 1 is to create a simple map of your market to ensure a cohesive vision, Step 2 is to align on how we’ll go about it.
Following these two weeks we meet weekly for 30 minutes to look at performance, schedule campaigns, and discuss things which may have arisen. Otherwise you’ll simply receive recommended brand contacts and content drafts for approval as well as meeting requests when people respond to outreach.
Our technology is complex and boring, in any case we’re happy to walk through how it works in 5-10 minutes if you’d like to suggest times that work for you here.
WeBe does the heavy lifting
Researching
company and contact information, blending our database with multiple sources for accuracy and completeness
Distilling
data through business process rules we’ve refined over years, and customized to your targeting criteria during onboarding
Personalizing
communication to speak to multiple points of difference to scale your activity, with quality targeting, without losing the human touch
Scaling
by connecting with more of your market you uncover more people with current or upcoming needs. It’s that simple
